If you want to get quality traffic, increase the visibility of your company, and reach your target audience, while exposing a channel to gain a reputation, you need to invest in digital marketing strategies.
At this point, the question arises, What is the best option? Outsource digital marketing or create an internal department? We help you compare so you can make the most convenient decision.
One of the benefits of working on marketing within the company itself is communication between departments, as it is more effective in these cases.
Outsourcing digital marketing, for its part, is a great alternative for those looking to implement successful marketing strategies without having to invest a lot of money and time.
It consists of hiring a professional or group of them outside the company to design or execute a plan. How to successfully outsource your company’s digital marketing? Essentially, there are two ways to do it:
Hire a freelancer
They are professionals who have studies and experience to meet their objectives. They work efficiently, under a delivery-focused scheme.
Their approach is operational, which means that they require clear and strategic guidelines to execute their work, which they generally do from home. In addition, they require a smaller investment, since they charge per order, per hour, or project.
In general, they do not make evaluations and will not be able to determine what situation the company is in in terms of SEO positioning, digital communication, and campaign analysis, to name a few.
Hire a digital marketing agency
In this case, you will have a multidisciplinary team that offers a complete service. That is, they are made up of a group of expert professionals in various areas who are in charge of carrying out an entire plan for the brand.
Unlike freelancers, the agency manages its work tools. This means that they work with updated and efficient software and that you also don’t have to pay for them.
Likewise, when you hire an agency to outsource digital marketing, you will obtain reports with statistics and metrics that show the results obtained after the execution of the strategies.
Keep in mind that marketing actions must be quantified and qualified. If they are not analyzed, it will not be possible to identify if something is failing and therefore, you will not be able to solve it and obtain the ROI that the company expects.
Characteristics of a right digital marketing agency:
Outsourcing digital marketing to an agency is a great solution for those companies that want comprehensive, quality work that helps them achieve their business objectives.
When choosing your allied strategists, you must look at the following characteristics.
Check testimonials
Marketing agencies often take pride in the work they do and often show it to their clients.
You don’t need to know them beforehand, but you do need to know who they are because this will help you get a better idea of how they work. This list is also a good indication of your experience in the sector.
Professional team
The company must have the appropriate professionals for your project on its staff. For example, it is not advisable to hire an agency to design a logo if it does not have a graphic designer. Important aspect to evaluate before deciding to outsource digital marketing.
Well-designed website
The best digital marketers know how essential it is to have an optimized website. Therefore, you should look at the agency’s. If it doesn’t execute internal projects well, why do you think it will do better for your business? So we recommend you take a look at their website.
At Digital Specialist we offer you a complete, quality service adapted to the needs of your business. If you want to outsource your company’s digital marketing services, we can help you achieve it and obtain the best results.