Instagram Reels, Facebook’s answer to TikTok, is now available in 50 countries worldwide. Reel is an add-on to the existing Instagram platform that allows you to record, edit, and share 15-second videos. If you have a large following on Instagram and don’t want to waste time building followers on the now legendary TikTok, Reels is a great Instagram feature. Similar to TikTok, Reels allows you to save and share short video content added to the Explore feed on Instagram.
Reels are similar to Instagram Stories, but there are some key differences. First, Reels includes a wider range of video editing tools, AR effects, and speed controls. You can also combine, align, and crop multiple videos to create smooth transitions.
If your Instagram account is public then Reels can be made available in the Explore feed to make it easier for people who don’t already follow you to find your content. You can also add the original audio, which other users can then use on their discs (assuming you trust them, of course).
We also provide some tips for businesses on Instagram Reels, including examples of brands already using the new feature to maximize their views on Instagram. Let’s start with a very brief overview of Instagram Reels.
What exactly are Instagram Reels?
Instagram Reels, a new video-sharing feature in the Instagram app, allows users to upload a short video clip (recently extended from 15 seconds to 30 seconds) that can be edited and effects added before uploading to Instagram.
When you upload a video to Instagram Reels, you have the option to edit it as you wish before sharing it. Instagram offers many easy-to-use features to make your videos even more attractive. You can add text, sound, or music, and special effects such as slow motion or transitions.
For example, the Align effect allows you to align certain objects in your video clips (such as the dress you’re wearing) with the next video clip, making the transition smooth and giving the impression that the handle has changed instantly. Most of the short 15-second videos you see on Reels are a series of 2-3-second videos stitched together seamlessly using Reels.
Here’s how you can use Instagram Reels to get more followers and increase engagement:
1. Make your Instagram videos native Instagram
Roles don’t work unless they have a native look. They should be shot in portrait (or portrait) orientation, using the full screen of the smartphone, and not framed, squared, or positioned horizontally.
Converting a recorded video for a different channel or direction and including it on Instagram takes more work than just posting. In a sense, a Facebook post doesn’t work on Twitter.
According to Instagram, a recent survey of its users also found that Instagram clips edited for other purposes or downloaded from sources outside the Instagram app looked blurry and that watermarks placed on them by other apps were distracting and affected the overall user experience. worsened. less pleasant.
2. Use the most popular audio tracks on your Reels
Here’s a “secret” trick that Instagram experts use to increase reel views: Go to the Instagram Explore page and click on the reel section. Instagram’s advanced algorithm shows you relevant roles based on your activity.
And the best? All these reels will already have a lot of views as soon as they appear on Instagram. But don’t just look at the battery. Let them inspire you as you discover the sound of these drums.
One quick rule to keep in mind: To reduce the risk of your Instagram post going viral, make sure the original video you’re recording has at least 1 million views.
This will ensure that Instagram already knows that this sound is attractive and preferred by its users. They finally submitted it and it’s already been viewed over a million times.
3. Use creative edits and transitions
You may think that 15 seconds is enough to watch an entire movie. But people have proven that sometimes 15 seconds is too much to invest in a boring movie. To keep viewers watching your video longer, you can add cool edits and creative transitions to keep viewers watching the tape.
Editing is done by simply stopping and starting the recording to create a clip. The montage is a simple but abrupt transition from one scene to another. You can use it to change your position on the camera, shoot from a different angle, or zoom in on yourself or your subject. He does this in a violent manner that causes his eyes to flicker slightly. This slight boost will keep you watching the video itself and keep viewers engaged for longer.
4. Use a strong hook. Thanks to the speed of the algorithm
Instagram Reels users can access a large number of videos in a short period. Since it is retractable, you need to create rollers for your users to hold.
“Attract new viewers with a powerful way to grab attention within the first three seconds of your video,” says Alicia @pixistock, content photographer and creator of the Reels roadmap course.
explains: “The focus doesn’t have to be on the words, it can be as simple as movement, adding energy, or switching to a different fragment.” In any case, remember that the first three seconds are the most important part of your conversation. coil. If this does not arouse interest, the user simply scrolls on.
The same goes for the first line of your signature. Viewers won’t read the first line and then the rest of the caption unless you encourage them to.