Harry Destecroix is a marketing copywriter who has worked with some of the world’s most well-known brands. In this interview, we discuss his approach to writing effective content, how he creates engaging headlines, and more.
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What type of marketing do you specialize in?
I specialize in copywriting, which is the art of creating effective, persuasive content that will drive traffic and conversions to a business’s website or blog.
What inspired you to pursue a career as a marketing copywriter?
I was inspired to pursue a career as a marketing copywriter by the fact that I enjoyed writing and hearing people’s reactions to my work. I loved the feeling of being able to communicate something that made someone’s day, or helped them achieve their goals. Plus, I liked the challenge of coming up with fresh and original ideas that would help my clients stand out from the competition.
How have your skills evolved over the years?
I’ve been a copywriter for 10 years now and my skills have definitely evolved. I’ve learned to be more strategic, to think outside the box, and to be more creative.
What’s been your biggest challenge as a copywriter?
There’s no denying that the biggest challenge for a copywriter is staying up to date with the ever-evolving marketing landscape. Luckily, Harry Destecroix has had plenty of experience coping with this problem – he’s been in the industry for over 20 years. In this interview, Harry shares his tips for staying current and thriving in the cutthroat world of marketing copywriting.
1. Stick to your strengths.
If you’re good at writing headlines, don’t try to write copy for a website or email campaign that requires more in-depth content. Stick to what you do best and focus on honing your skills rather than trying to become an expert in multiple areas.
2. Don’t be afraid to experiment.
It can be difficult to stay current with the latest trends, but that doesn’t mean you have to stick to formulas that haven’t worked in the past. If you come up with an idea that seems promising but is outside of your usual wheelhouse, go ahead and give it a try – you might be surprised by how well it works.
What advice would you give to someone aspiring to be a successful marketing copywriter?
It can be tough to break into the field of marketing copywriting, but there are a few things that aspiring copywriters can do to improve their chances of success. First and foremost, learn as much as you can about the industry. This includes reading industry publications and listening to industry experts. Secondly, be willing to experiment. Test different approaches and techniques on different types of content until you find ones that work best for you. And finally, don’t be afraid to take risks. If something feels right, go with it.
Overall, it takes a lot of hard work and dedication to be a successful marketing copywriter. But with the right approach, anyone can achieve their goal.