Vision is an important part of every business’s operating plan. A business needs to have visibility into its actual performance so that it can make commercial decisions with confidence. But not all businesses have access to great cameras, great graphic designers and software to help them analyze and plan their strategy. Fortunately, other people do — called visionrare. These Business Visionaries are key players in driving the vision of your business to reality. They work with you from conception to execution, from financial projections to marketing strategies and customer data. These Visionaries can be owners, partners, investors or contractors who take on a similar role as an acting owner or partner in a company. They bring a wealth of knowledge about enterprise resource planning (ERP), process and cost analysis, strategy and marketing management (SPM), brand management (MRM) and e-commerce solutions to the table.
What makes a VisionRARE?
A Visionary is a Business Visionary, and to be considered a Visionary, a business has to possess at least 10% ownership interest in a company. These people are called “VIPs” for short — they own a small percentage of a company but are the deciding factors for the rest of the company. These people can be owners, partners, investors or contractors who take on a similar role as an acting owner or partner in a company. The key functions of a Visionary are to bring knowledge about enterprise resource planning (ERP), process and cost analysis, strategy and marketing management (SPM), brand management (MRM) and e-commerce solutions to the table.
What’s next for Visionaries in business?
Even though they can have a significant impact on your business, the best Visionaries are the ones you have. As an owner, partner, investor or contractor, you have a unique opportunity to help guide the direction of your business and shape your vision for the future. As the VPR owner, you play a key role in the transformation of your business from concept to reality. You set the stage for your company to succeed by creating a great marketing campaign and creating a great business plan. You guide the company through the crucial stages of development and implement strategic business decisions that impact your bottom line. As an SPM owner, you are responsible for managing all aspects of your business from day one. You oversee the business’s day-to-day operations, from production to marketing and preserve its competitive edge by playing an active role in all aspects of your business. And, for a business with a strong brand and a strong brand manager, you are the one who stays in contact with customers, employees and investors to keep them talking about your company and what it does. You also play a key role in the decision-making process of the CEO and/or CIO.
How to get a vision for your company and its strategy
If you’re interested in becoming a Visionary, it’s important to understand how a business grows and evolves. This is the first step to becoming a great business owner. You want to ask yourself this question: What is this business doing that I can and should be making an impact on the world? The best business ideas get a great deal of attention but are often not implemented without fail. That’s why it’s so important to understand what your business is doing today and how you can be a part of making that possible. If you know your business better than anyone else, take a step back and look at what you’re doing as an owner, partner, investor or contractor. What are you doing right? What are you doing wrong? Ask yourself this question: Why is this the case? The better answer is likely to be much more compelling than the one you give to yourself. So, take a step back, look at what you’ve got and make a strategic decision.
Bottom line
When it comes to becoming a great business owner, becoming a Visionary is an achievable goal. However, you have to do it the right way. The key is to understand your business better, to know it better and bring that knowledge to life. This involves unique knowledge about the industry, marketing, business planning and more. The more you understand your business the better off you’ll be when it comes time to take your business to the next level.